Kansas Cattle Convention to Cover Scope of Matters

A presentation on consumer buying patterns and where the cattle market and international beef trade will be headed in the next 12 months will highlight the educational program at the Kansas Livestock Association (KLA) Convention, Nov. 30-Dec. 2 in Wichita.

Also on the agenda are committee and board meetings where members will discuss issues important to their business, a major industry fair and social events. The conference will be held at the Wichita Hyatt and Century II Convention Center.

Anne-Marie Roerink, President of 210 Analytics, will take center stage during the Cattlemen’s Banquet that will open the congress. Serving as a food retail researcher since 1999, working closely with retailers, wholesalers, processors, manufacturers and trade associations has provided her with excellent insight into the ever-changing consumer demands for versatile packaged meat. nobody’s world

During his presentation, Roerink will share his perspective on the wants and needs of today’s consumers and how they influence their shopping habits. He will also discuss the challenges and opportunities that lie within the food and meat industry, highlighting how the environment, animal welfare and sustainability influence consumer purchasing decisions.

Back by popular demand, CattleFax Chief Executive Officer (CEO) Randy Blach will be the keynote speaker at Beef Industry University. During his presentation, he will identify factors affecting the cattle and beef market. Blach will assess where the industry stands on cow numbers and what that means for beef supplies in 2023. He will also offer cattle price projections, consider grain prices, energy costs, beef exports, competing meat supplies and consumer demand. He will include drought conditions, rising interest rates and high input costs in his comprehensive forecast.

During the next session, US Meat Export Federation (USMEF) President and CEO Dan Halstrom will explain how the organization is working to bring American beef to the world’s table. It will provide an overview of U.S. red meat exports, focusing on which foreign markets have seen growth in demand for U.S. beef over the past year and where potential for expansion remains.

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Halstrom joined USMEF in 2010 as senior vice president of marketing and was responsible for coordinating programs promoting US beef, pork and lamb in 18 regions worldwide. In 2018, he was appointed President and CEO.

The Consumer Trends Forum will focus on the importance of countering the anti-meat narrative. Registered dietitian and author Diana Rodgers will explain how her latest initiative, the Global Food Justice Alliance, advocates for the inclusion of animal foods in dietary policies for a more nutritious and sustainable global food system.

Rodgers spent 18 years on a working farm. She co-authored the book “Sacred Cow: The Case for (Better) Meat” and directed and produced the companion film “Sacred Cow.”

UCK members will review existing policies and consider new resolutions during committee and council meetings at the convention. The final approval of the policy will come at the UCK general membership meeting at the end of the convention.

The KLA Fair will feature livestock products and services on display for producers, and will also be the venue for convention socials and meals.

The schedule and registration information is available at www.kla.org under the Events & Meetings tab or in the November/December Kansas Stockman. Members can save on the cost of attending the convention by registering by November 11th.

KLA works to advance the common business interests of members on legislative, regulatory and industry issues affecting manufacturers at both the state and federal levels. The association’s work is financed by voluntary contributions paid by its members.


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