Gold’s Gym and Bowlero Bowling Alley are coming to Beverly Center in 2023 – Update Howl

West Hollywood residents will have another gym to choose from just outside the WeHo city limits in the near future, plus a bowling alley if bowling is your thing. Gold’s Gym is under construction at the corner of Beverly and La Cienega Boulevards inside the Beverly Center. Sources reveal that the Bowlero bowling alley will also be coming to the space formerly occupied by the Men’s Macy’s store at 8500 Beverly Boulevard.

A source at Gold Gym’s Hollywood location tells WEHO TIMES that the new Golds Gym is slated to open in late spring/early summer 2023. Construction workers on site say two new businesses are coming to the Beverly Center. Golds Gym will face La Cienega Boulevard and Bowlero Bowling Alley will be on the Beverly Boulevard side.

Gold’s Gym Beverly Center – WEHO TIMES
Gold’s Gym Beverly Center – WEHO TIMES
Gold’s Gym Beverly Center – WEHO TIMES

Gold’s Gym is a franchise that began in 1965 when Joe Gold opened a small gym in Venice Beach. President/CEO of Gold’s Gym Socal Group, Angel Banos confirms the new location on his LinkedIn profile, listing the Beverly Center as one of four new Gold’s Gyms coming to Southern California. In 1987, brothers Angel Banos and William Banos opened their first Gold’s Gym franchise in North Hollywood, California. From San Luis Obispo to San Diego, Gold’s Gym SoCal continues to bring serious fitness to everyone with 23 locations and counting.

Gold’s Gym Hollywood is closest to West Hollywood residents, located at 016 Cole Ave, Hollywood. Beverly Center Gold’s Gym will compete with the upcoming John Reed Gym, slated to open in the former 24 Hour Fitness space at 8612 Santa Monica Blvd in 2023. The two gyms will be located about one mile apart.

Golds Gym and John Reed are owned by parent company RSG Group, a global leader in fitness and lifestyle. RSG Group’s forward-looking portfolio consists of 17 strong and innovative brands including Gold’s Gym, McFIT, JOHN REED Family (JOHN REED Fitness Music Club, JOHN REED Women’s Club, JOHN & JANE’S, THE REED), High5, CYBEROBICS, Qi², McFIT MODELS and PEARL Management. In addition, the international management agency TIGERPOOL guides the success of selected designers and artists, from the fashion brand MARCELL VON BERLIN to the street art collective RONA MILLER. RSG Group’s concepts are constantly setting new standards and providing momentum far beyond fitness, lifestyle and design as they strive to continuously develop new areas of activity.

Bowlero Corp was founded in 1997 by entrepreneur Tom Shannon who bought the original Bowlmor Lanes and revolutionized the industry. His vision of upscale bowling and events turned Bowlmor into a Manhattan nightlife hotspot and catapulted it onto the national stage, leading to new locations across the US.

In 2013, Bowlmor purchased AMF Bowling Centers. The deal saved AMF from bankruptcy and expanded Bowlmor’s portfolio to hundreds of locations across America.

The following year, Bowlmor AMF launched Bowlero – a new brand that took bowling to a whole new level. The company made headlines again that year when it acquired Brunswick Corporation’s bowling center business for the first time in history, uniting two longtime industry rivals – AMF and Brunswick.

In 2019, they made another major acquisition: the Professional Bowlers Association (PBA). They partnered with FOX Sports to relaunch the PBA and bring the sport to millions of fans.

Today, he is from Bowlero Corp – a global media company and the largest owner and operator of bowling centers in the world. Our team has more than 8,000 people, the number of our routes is over 12,000 and more than 28 million guests visit our places every year.


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