California cannabis companies under fire for THC inflation

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(NewsNation) – Two California cannabis companies are accused of marketing falsely advertised percentages of tetrahydrocannabinol (THC), a chemical that gives users a high.

The lawsuit, filed by Jasper Centeno of Long Beach and Blake Wilson of Fresno against DreamFields Brands and Med for America, Inc. on October 20, specifically focuses on Jeeter’s pre-roll products.

Contrary to claims Jeeter pre-rolls average THC content of 35%-46%, an independent lab test cited in the complaint said the brand contained only between 23% and 27% THC.

The lawsuit also points to a Weed Week cannabis review that found all of Jeeter’s products had THC levels lower than the advertised label and accused DreamFields of exaggerating the THC levels in its products to charge customers higher rates.

“Consumers are willing to pay more for cannabis products with higher THC content and expect to pay less for cannabis products with lower THC content,” wrote Christin Cho of the law firm Dovel and Luner, which filed the lawsuit. “The complaint alleges that by labeling their products with exaggerated THC numbers, the defendants are overcharging consumers.” Authorities warn of rainbow fentanyl ahead of Halloween

The phenomenon, otherwise known as “THC inflation,” is a new trend in the legal cannabis industry driven by labs trying to meet the demand of producers who want higher percentages of THC for more favorable profit margins.

“Unfortunately, the demand for high-THC products has led to ‘THC inflation’ – the practice of intentionally listing false high-THC content on labels,” the lawsuit states.

The lawsuit further states that Jeeter’s mislabeled packaging, which states on some containers that it is “one Joint that will get you to Mars faster than Elon Musk,” also violates many of California’s false advertising consumer laws, including state Department of Cannabis Control Regulations. Should candidates disclose detailed medical records?

A representative from Jeeter’s spoke to NewsNation about the allegations and vehemently condemned them.

According to a spokesperson, the infusion company works with state-licensed growers and manufacturers and tests their products using state-appointed independent third-party testing labs approved by the Department of Cannabis Control (DCC).

Jetter’s sent the following statement to NewsNation:

Let’s get straight to the point. The false accusations that we are misrepresenting our THC levels are false.

These false allegations are a sad way to discredit our brand and business practices for sensational news and extortionate financial gain. As a leader in our industry, we challenge any person and institution to demonstrate where we have fallen short in representing THC content.

We built this company based on morals, values, culture and our love for cannabis. We’re proud of our products and all the jobs we’ve created move the industry forward. We greatly value our loyal customers and are truly pained that this false lawsuit would cast any doubt on our brand and our commitment to the industry we love.

As baseless and ridiculous as these claims are, we take them very seriously and look forward to seeing the truth come out.


If the case were to go to trial, the plaintiffs are seeking a jury trial, an injunction against the company and an undisclosed amount in punitive damages.

According to the annual Marijuana Business Factbook, California was responsible for $5.7 billion in marijuana sales last year — the highest number in the country.


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